Domain Authority (DA) is a score that predicts how well a website will rank on search engine results pages (SERPs). It’s a calculated metric by Moz, who use over 40 factors to determine it. The higher the DA, the more likely you are to rank highly in SERPs. It’s a good idea to keep an eye on your own DA, as well as the DA of your competitors, so you can see how your strategy is working and where there are gaps.

While it’s true that a site’s DA isn’t directly correlated with its ranking on Google, there are some valid reasons why you should care about it. For one, it’s an easy metric to track over time and to use as a benchmark when comparing your performance to that of your competitors. It’s also been shown to correlate with other SEO metrics like keyword rankings, average position, and organic traffic.

Demystifying Domain Authority: What It Is and How to Improve It

Another reason is that it can help you plan your marketing activities. For example, if you have a low DA but plenty of high-quality backlinks, it might be worth your while to focus on content marketing and link building. By doing so, you can start to raise your DA over time.

Of course, if you’re looking to target a particularly competitive keyword, it might be wiser to try something different. It’s usually a waste of time trying to rank on page one for a keyword that’s dominated by large sites with deep libraries on the subject.