Like Beanie Babies and baseball cards, watch collectors seek to differentiate themselves by purchasing the rare or most special watches on the market. This is a proven formula for creating collectibles that hold their value over time, largely due to the old supply and demand adage. In fact, it’s the primary reason why some luxury brands have more resale values than others (though secondary market values aren’t always indicative of quality or worth).

What is the top 1 branded watch?

The top watches will be sought after for their fine craftsmanship, pioneering technology, or fascinating history. These are the watches that are truly iconic and have become synonymous with their respective genres.

Possibly the most famous of all luxury Swiss watchmakers, Rolex has nearly 100% brand recognition and is considered one of the holy trinity of watchmakers along with Patek Philippe and Audemars Piguet. They’re known for their incredibly durable timepieces that have been worn at the highest peaks on earth and deepest abysses of our planet’s oceans. Some of their most popular collections include the Daytona, Submariner, GMT Master II, Datejust, Sky-Dweller, and many more.

The oldest of all luxury watchmakers, Vacheron Constantin brings hundreds of years of rich watchmaking heritage to the table. They’re also credited with inventing the first wristwatch and have made some of the world’s most complex watches. A recent accomplishment was the production of reference 57260, which is currently the most complicated watch in existence with a mind-blowing 57 complications.